We are a dynamic startup and micro SME in the UAE, passionately committed to delivering high-quality food and beverage products that bring the best of the subcontinent to your doorstep. Our journey began in 2022 with just two customers, and today, we proudly touch approximately 200 delivery points each month, including the general trade channel. 

Our diverse product range includes fresh bakery goods, natural ingredient-based hand-packed confectionery lollipops, and single-origin, 100% pure honey from India that supports local beekeepers. We take pride in offering products that are not only delicious but also contribute to the well-being of the communities involved in their production.

As part of our dedication to sustainable living and the circular economy, we have introduced a unique line of lifestyle bags made from recycled PET polyester. These bags are more than just products; they represent a movement toward a better future. By working closely with underprivileged ragpickers, whose earnings are carefully audited to ensure fair compensation, we help transform discarded plastic bottles into beautiful, functional lifestyle bags, making a positive impact on both the environment and the communities we serve.

Our business model is built on strong relationships and direct connections with end consumers, making us a friendly and accessible option for those who value quality and sustainability. We are available through B2B, D2C channels, and popular online marketplaces across the UAE, with plans to further enhance our online presence. To support other small businesses, we are in the process of developing an affordable eCommerce platform tailored for MSMEs and SMEs, enabling them to build and grow their online presence.

Our Vision is to be the leading and most trusted food and beverage distribution company in the UAE, known for delivering high-quality, natural, and sustainable products that enrich the lives of our customers and support communities. We aspire to be a household name among the Indian diaspora and a preferred partner for SMEs and MSMEs, driving innovation and sustainability in every aspect of our business.

Our mission is to deliver fresh and natural products from the subcontinent to the UAE, directly connecting with end consumers and supporting sustainable living initiatives. We are committed to empowering underprivileged communities through fair practices, supporting beekeepers in India, and promoting a circular economy by transforming recycled PET polyester into beautiful lifestyle bags. By fostering strong partnerships with SMEs and MSMEs and expanding our digital presence, we aim to create a more inclusive and sustainable marketplace that benefits all stakeholders.